Story Telling, Caption Writing, and Short Tourism Promotion Article Training for Ecotourism Actors in Gunung Leuser National Park, Langkat Regency, North Sumatra
Penulis: Claudina Sibarani, Programme Associate
Editor: Firra Kholisha Mustika, Communication
The Story Telling, Caption Writing, and Short Tourism Promotion Article training, was attended by the Batu Katak Ecotourism community group, for two days starting on August 31 - September 1, 2022 at the Batu Katak Ecotourism Area, Batu Jongjong Village, Bahorok District, Langkat Regency. This training was enlivened by the arrival of the speaker, namely Mr. Ibnu Avena Matondang who is a Member of the Indonesian Charm Generation (GENPI) north Sumatra. This activity is part of a program to strengthen the capacity of tourism Human Resources (HR) around area III of Gunung Leuser National Park.
On the first day, the speaker gave an explanation of what storytelling is. Storytelling is a term used to convey or tell a story or information. In tourism, storytelling is a delivery of information to prospective tourists about the potential, attractiveness and tourism activities of a tourist destination, as well as being part of tourism product promotion activities. A good use of storytelling is a story that is not too long but informative, innovative, and interesting. After learning the story telling, participants were guided to tell the images that would be uploaded via their respective Instagram social media in the caption section. Then, the speaker will evaluate each participant's post and discuss.
On the second day, there was a flashback of the first day's training material and the presentation of material on the use of storytelling in a short article as a medium for tourism promotion. Articles are one of the means of promotion that are often used. An interesting and persuasive article is able to influence readers to make the decision to visit or not to a tourist destination.
The next training is for participants to make a story telling about Batu Katak Ecotourism and equipped with pictures taken directly around the training location, then posted through the social media of each group. Participants were divided into 5 groups, each group chose a theme that had been given by the speaker.
Through this story telling, caption writing, and short tourism promotion article training, participants are expected to be able to know and create articles as promotional media for Batu Katak Ecotourism Destinations by using good story telling.
Story Telling, Caption Writing, and Short Tourism Promotion Article training, became part of the Ecotourism Digitization Project and Strengthening the Capacity of Ecotourism Actors in Gunung Leuser National Park, Langkat Regency, North Sumatra which was implemented by the DESMA Center.
Digitalization of Ecotourism and Strengthening the Capacity of Ecotourism Actors in Gunung Leuser National Park, Langkat Regency, North Sumatra, which is implemented by desma center, is a development project of the Ministry of Environment and Forestry of the Republic of Indonesia, in collaboration with the ASEAN Center for Biodiversity (ACB), jointly financed by the Federal Republic of Germany through KfW.
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Digitalization of Ecotourism and Strengthening the Capacity of Ecotourism Actors in Gunung Leuser National Park, Langkat Regency, North Sumatra, which is implemented by desma center, is a development project of the Ministry of Environment and Forestry of the Republic of Indonesia, in collaboration with the ASEAN Center for Biodiversity (ACB), jointly financed by the Federal Republic of Germany through KfW.
The Ecotourism Digitalization program and Strengthening the Capacity of Ecotourism Actors consists of a series of training activities which include: (1) Guiding Tour Training (2) Itinerary Preparation and Tour Quotation Training (3) Service Excellence Training (4) Homestay Management Training (5) Culinary Training (6) Hygine &sanitation training (7) Financial Management Training (8) Social Media Management Training (9) Story Telling Training, Caption Writing, write Ecotourism Promotional Articles.
This project also facilitates (1) the implementation of CHSE certification in the tourist destination category, (2) business matching, (3) Fam trips (4) Stakeholders Networking, and (5) Development of a digital platform that will synergize tourism and creative economy businesses in the Gunung Leuser National Park Area in the Langkat Regency, North Sumatra.
The Ecotourism Digitalization program and Strengthening the Capacity of Ecotourism Actors is aimed at providing solutions to market access challenges, connecting attractions and improving quality tourist products in the TNGL region III area. This is in line with the government's objectives contained in the National Medium-Term Plan for 2020 – 2024, the Strategic Plan of the Ministry of Tourism and Creative Economy 2020 – 2024 and the National Tourism Development Master Plan 2010 – 2025.
