Activities

DESMA Center x Ashoka Indonesia Trip to Gunung Leuser National Park in North Sumatera

DESMA Center x Ashoka Indonesia Trip to Gunung Leuser National Park in North Sumatera

Writer: Zuah Bangun, Programme Officer Field Office Medan
Editor: Firra Kholisha Mustika, Communication

 

Having the potential for nature-based tourism, Indonesia needs to make efforts to minimize the impact of the climate crisis on tourism. Overcoming the climate crisis requires collaboration between government, local communities and the tourism industry.

Ashoka Indonesia held activities Garahu Bumi Content Challenge in March 2024 which aims to provide understanding of care and movement to slow the climate crisis through educational content via social media. Previously, participants received provisions in creating social media content.

Supporting the Gaharu Bumi Content Challenge program, DESMA Center and Ashoka Indonesia are working together to provide ecotourism packages to Gunung Leuser National Park, North Sumatra for two winners. This tourist trip will take place on 10-13 July 2024, visiting DESMA Center partners and assisted loci in the tourist destinations Batu Katak, Bukit Lawang and Tangkahan.

 

 

Tourist activities carried out include jungle trekking, river tubing, wildlife watching and Village Tour. Through this activity, it is hoped that it can provide experience for competition winners, introduce the natural and cultural riches of Gunung Leuser National Park to the younger generation, and foster a sense of love and concern for the environment.

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DESMA Center works to realize sustainable tourism through consultancy and the implementation of interventions at every level of tourism destinations, guided by a sustainability approach. We provide planning, management, development, and marketing services for tourism destinations using a strategic approach to sustainable tourism. Since its establishment in 2010, DESMA Center has continuously encouraged and engaged government, the private sector, communities, associations, and other stakeholders in facilitating tourism destination development that takes into account sustainable economic, social, cultural and environmental aspects. With sustainable tourism development as our core principle, we remain consistent and professional in delivering the best service. The key to our success is every team member's commitment to delivering quality. DESMA stands for DEStination MAnagement, because we believe that a sustainable, inclusive, integrated and quality tourism ecosystem begins with strategic, effective and applicable planning, development and management of tourism destinations in line with the principles of sustainability.

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