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Promoting Gunung Leuser National Park as a Tourism Destination to Support Sustainable Ecotourism

Promoting Gunung Leuser National Park as a Tourism Destination to Support Sustainable Ecotourism

Partner: UNESCO Office Jakarta

Year: May - July 2010 

 Type of work: Development of National Park's Ecotourism Promotion Materials 

Development of promotion materials to promote ecotourism of Gunung Leuser National Park covering the area of Sumatera Utara and Aceh by conducted assessment on relevant tourism stakeholders, attractions to be promoted and visualize storytelling regarding the park. The map is also as a tool to increase awareness on environmental and cultural concerns for visitors to be more responsible at the destination of national park they visit. This encouragement is visualized through the code of conduct on visiting certain sites, sensitive wildlife watching activities and also interaction with local community. The promotion materials edvelopped are also to promote local community business and traditional enterprises who needs to be linked to the existing and potential market.

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DESMA Center works to realize sustainable tourism through consultancy and the implementation of interventions at every level of tourism destinations, guided by a sustainability approach. We provide planning, management, development, and marketing services for tourism destinations using a strategic approach to sustainable tourism. Since its establishment in 2010, DESMA Center has continuously encouraged and engaged government, the private sector, communities, associations, and other stakeholders in facilitating tourism destination development that takes into account sustainable economic, social, cultural and environmental aspects. With sustainable tourism development as our core principle, we remain consistent and professional in delivering the best service. The key to our success is every team member's commitment to delivering quality. DESMA stands for DEStination MAnagement, because we believe that a sustainable, inclusive, integrated and quality tourism ecosystem begins with strategic, effective and applicable planning, development and management of tourism destinations in line with the principles of sustainability.

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