Categorization of Fitness Tourism Attractions (Wellness Tourism) Indonesia for Promotion
Partner: Ministry of Tourism and Creative Economy
To strengthen Indonesia's position as a sustainable tourism destination (wellness tourism) in Southeast Asia and globally, the Ministry of Tourism and Creative Economy is implementing a categorization of wellness tourism attractions. This activity is a series of follow-up actions to the RAN (National Action Plan) Wellness Tourism 2022-2026 document.
Aims to carry out categorization for promotion as well as identifying Indonesian wellness tourism attractions that are ready to be promoted. This is done by the increasing development and diversity of wellness tourism products and services in Indonesia as well as the increasing trend of health tourism.
The preparation of this categorization is expected to be a guide for stakeholders to identify priority attractions, carry out classifications and determine promotion and marketing strategies in an effort to realize quality, competitive and sustainable tourism development.
DESMA Center as a working partner of the Directorate of Special Interest Tourism, Deputy for Tourism Products and Event Organizers, Ministry of Tourism and Creative Economy elaborated and prepared a guide document for the categorization instrument for wellness tourism attractions for promotional reference as a follow-up.
